Business Standard

<b>Letters:</b> Brand hit

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Business Standard New Delhi
With reference to "A 'Note'-worthy fiasco" (October 17), the Galaxy Note 7 fiasco will not only severely dent Samsung as a mobile phone brand in India, but it may affect the sales of its other products, too. It will take some time for Samsung to rebuild trust, but what is more worrying is that it has not been able to find the cause of the fire in its device, and until and unless they know the cause they cannot fix it.

So it is an anxious time for Samsung, which literally wiped out one-time mobile market leader Nokia and has been at the top leader since then. As in the case of car recalls by almost all manufacturers on account of technical faults, it does not happen that people stop buying the product. But it does serve as a setback for the manufacturer in the short to medium term.
 
As rightly mentioned in your editorial, Samsung supplies various electronic parts to other mobile manufacturers. So, those companies will now be nervous and their sales will also be impacted. Last but not the least, there are lessons for all of us from this fiasco.

First, there is no co-relation between price and safety of the product. Second, battery features need to be foolproof. And third, any electronic device is prone to catch fire. So both end users and Samsung need to understand this and take into account these aspects in future.

Bal Govind, Noida


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First Published: Oct 17 2016 | 9:06 PM IST

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