Apropos Piyali Mandal’s “360 & counting! Party’s just begun for e-commerce firms” (December 19), the principle of leverage means the ability to do more and more with less and less. Every day, we hear about e-commerce sites coming up but not the number of sites shutting down. The biggest problem with such sites is lack of customer loyalty because it’s difficult to maintain a long-term relationship with customers through a website. That’s why successful e-commerce firms are focusing on creating long-term customer relationships.
Sagar Paghadar, Rajkot
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