With reference to "The rise of insta-management" (March 26), indeed, there have been many quick "bestsellers" propounding various new management theories, half-truths and lessons for the vast majority of the new generation of students who do not like "serious sermons" from the old management gurus, but lap up tasty "gyaan" from Bollywood movies and management parallels drawn from religious epics. As a visiting faculty in colleges, I too have been guilty of often using amusing homilies from familiar pot-boilers and bestsellers to attract my students' attention in the classroom.
Boring lectures based on references from serious yesteryear authors make them drowsy, but anecdotal material based on movies keep them alive. Movies like Lagaan, Lakshya and Om Shanti Om, as mentioned in the article, as well as situations from Sholay, Rocket Singh, 3 Idiots, Chak De! India etc. have been used as learning material for B-school students. Just like instant coffee, such instant management teaching aids will continue to grow, since the reason is simple: demand will outstrip supply.
Read more from our special coverage on "INSTA-MANAGEMENT"
J S Broca, New Delhi
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