With reference to the article, "Rise in mobile start-ups signals a bubble" (September 9), according to the report of the Telecom Regulatory Authority of India for June 2015, of the total telecom subscriber base of more than a billion, 980.81 million are mobile phone subscribers. About 70 per cent of online transactions happen via mobile phones. Furthermore, with the government extending internet to rural areas, internet-enabled low-cost phones are selling briskly. This has led several companies to list their products or services on mobile platforms.
Mobile commerce spending has already reached such a critical mass that retailers must address this new market dynamic, else lose competitive advantage. From personalisation and re-targeting to loyalty programmes and faster checkout processes, the opportunities for mobile technology are immense.
In India, the mobile start-up concept is mushrooming compared to economies like the US or China, where it is nearing saturation point. Hence, it is too soon to anticipate a bubble in mobile start-ups in India.
Vivek George Alappuzha
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