This refers to Ajit Balakrishnnan’s article “Reinventing journalism?” (September 6). Whether the onslaught of the Internet and new technology will affect the advertisement revenue and content quality of the print media is a matter of concern for the conscientious readers also. If the financial condition of a newspaper shuts or stifles the voice of objective, informative and instructive reporting on and analysis of the actions of the dithering pillars of governance (judiciary, legislation and executive), the rot will affect the future of our democracy itself.
However, since the readership of a paper influences advertisement revenue directly, it is the duty of readers to subscribe to, support and read such newspapers and magazines that provide some space for advertisement in a wealth of news and views instead of those that provide as little room to news as filler spaces in abundance of advertisements permits. Ultimately, only the dwindling readership of advertisement-laden papers will make the owners understand the difference between profiteering and profitability.
Y G Chouksey, Pune
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