‘Cricketers lose their edge in brand endorsement stakes’ (November 18) is an eye-opener. For years, individual cricketers have thought themselves to be greater than their teams, and there have been battles on whether their individual endorsements were more important than the team endorsements. Now, thanks to the T-20’s success, advertisers are finding that it is a better bet to get their products endorsed by a team rather than by an individual player.
Hardeep Singh, Noida
