With reference to the analysis of WASH (water, sanitation and hygiene) programmes by Kanika Datta in her article, "CSR beyond the sanitary truths" (May 19), toilet-building programmes under the umbrella of corporate social responsibility activities have a few more aspects.
First, companies are simply following in the footsteps of government departments: provide for infrastructure but no funds for maintenance or increasing the usage of assets.
Second, these non-perishable, physical assets are easy to be quantified, budgeted, monitored and audited. Third, these toilets provide photo ops to corporate honchos - pose with the rural folk in ethnic wear and before exotic backgrounds - which make for good display copies in the corridors of power as well as for in-house magazines and video clips as fillers for training programmes. Also, such activities offer the public relations departments of companies some work.
More From This Section
In a similar way, the unused toilets could soon become part of "toilet tourism" in villages.
Y P Issa, Karnal
Letters can be mailed, faxed or e-mailed to:
The Editor, Business Standard
Nehru House, 4 Bahadur Shah Zafar Marg
New Delhi 110 002
Fax: (011) 23720201
E-mail: letters@bsmail.in
All letters must have a postal address and telephone number