Soon after it was announced that Belarusian author Svetlana Alexievich was the winner of the Nobel Prize for literature, social media regulars started retweeting a tweet from the handle @SvAlexievich. The handle had announced her win a good two hours before the official announcement. The tweet read: "Swedish Academy awarded to me the Nobel Prize in literature 2015. I receive now a call from Sweden. I'm happy, very happy! Thanks." Some people pointed out that she broke protocol. Then came the anti-climax as the handle tweeted, "This account is hoax created by the Italian journalist Tommaso De Benedetti." A case of journalistic licence?