Business Standard

Lick that!

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Business Standard New Delhi

A pet food company Pedigree launched its range of snacks and treats for dogs. These included food for dogs of all ages and products that would help clean their teeth. Journalists asked whether the products were safe and wanted to know their nutrient value. In response, everyone from the top boss down began popping the dog food pellets, to show they were even safe for human consumption. One executive, perhaps a bit carried away, said they were a lot tastier than some of the human snacks he’d had. Tastier food, a special airline for them … and they still call it a dog’s life!

 

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First Published: Aug 11 2009 | 12:04 AM IST

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