Looking back at the best of social media

In the year gone by, the average social media user in India scrolled through some 360 feet of content everyday on the net. That’s about 1.5 times the height of the Qutub Minar! With so many brands, and content producers, actively targeting and chasing each one of us, it is not surprising that some outstanding work was produced in 2019. Both in India, and globally.

Social media campaigns especially, if done right, can stoke, evoke and ignite consumer interest and involvement in many more ways than we ever thought was possible before. Not only that, they can fundamentally change the equation,