<b>Lunch with BS:</b> Building on brand equity

Pirojsha Godrej explains demonetisation and a new law to increase transparency in real estate sector

After being chased for months, Pirojsha Godrej, chairman of Godrej Properties, and son of Godrej family patriarch Adi Godrej, agrees to have lunch with BS. He prefers to eat at his office in the new Godrej headquarters in Vikhroli in suburban Mumbai.
 
When I tell him that he and Rajiv Singh, vice-chairman of DLF, are among the few in the PR-hungry real estate industry, who shy away from the media, he laughs and says he seldom picks up calls at work. Early this month, Pirojsha was elevated as chairman and his father as chairman emeritus of the company. Mohit