<b>Lunch with BS:</b> Managing expectations

Nirvik Singh, Grey Group's CEO explains why 2017 will be a critical year for advertising industry

Adversity and the desire to excel needn’t be strange bedfellows. On many occasions, they go hand-in-hand. Ask Nirvik Singh, chairman and CEO of Grey Group, Asia Pacific, Africa and Middle East. The advertising and marketing communications professional has dealt with the two for a good part of his life. “I’m lucky to have come up trumps. I got the right brands, met the right people and had good friends,” the 53-year-old executive says over lunch at the Golden Dragon restaurant at the Taj Mahal Palace in Mumbai.

Singh’s sucess is an inspiring tale of how he remained unstoppable despite losing