Madhya Pradesh polls: BJP ropes in magicians, jugglers to boost campaign

Even during the Assembly elections of 2013, the party had used local artistes to showcase its development work and welfare schemes

How to cast a spell on voters

The Bharatiya Janta Party (BJP) is known for the extensive use of new technology and social tools in its election campaigns. But in Madhya Pradesh, it seems to be relying on the traditional methods of entertainment and publicity to spread its message across. The party has roped in magicians, jugglers and puppeteers to reach out to the masses. Some party leaders even got together at the state headquarters earlier this week to review and shortlist possible candidates to do the job. Even during the Assembly elections of 2013, the party had used local artistes