A leading tyre company was rocked recently when a raunchy video featuring its dealers and foreign dancers made its way into the social media. The video, shot in Madhya Pradesh, was taken at a dealers' party organised by the company in a five-star hotel. As things went out of hand and the video was circulated on WhatsApp and BBM, the company said it is investigating the incident and has sent its top management to Indore to get to the bottom of the issue. The good news is that the sales numbers and the share price of the company continue to look good. The moral of the story: ban mobile phones in the next event.