Net zero is net positive for profits, people, and planet

Pursuing green technologies will result in much faster GDP growth

Most Indians worry that decarbonisation will impede the country’s development. They believe that coal-based energy cannot be replaced by solar, electric cars are too expensive, and people will not switch from animal to plant proteins. Simply put, they consider low-carbon emissions (green) technologies to be worse than high-carbon, fossil-fuel based (brown) technologies. But what if this is wrong? If green technologies are more cost-effective than brown technologies, then development pathways that take us to net zero emissions will be good for India. Better still, market-driven approaches will power these pathways. Net zero will be net positive for profits, people, and