New business formula

Move over cricket, 20-20 or the English Premier League, the Formula 1 racing circuit is becoming the hottest place for India Inc to do deals, please business clients and woo new ones. And if you thought we are talking about Vijay Mallya, think again. The race tracks from Abu Dhabi to Monaco or Singapore are the latest hotspot for the boys who love their fast toys. So recently, a top media industry executive took his key clients to watch the Singapore F1 race on an all-expenses-paid trip and one of India’s leading conglomerate is also planning to fly down influential friends in its private jet to Abu Dhabi and watch the race in the Yas Marina Circuit from its yacht. Speed always had a rush and a thrill but now speed means business too.