New solutions for Indian farming

The use of digital platforms can transform delivery mechanisms for agriculturists, reducing costs and turning their vocation into a potentially remunerative one

There is something odd about many of the world’s fastest-growing valuable companies. Facebook does not create content. Airbnb does not own any hotels or apartments. Uber does not own its cars. Alibaba is said to hold no inventory. What is common to all these companies? Their business is about providing an interface between producers and consumers, and all of them have leveraged information technology (IT) in a big way.

These new business models upend the way we traditionally view production and distribution structures. Do these examples provide us with any leads for developing solutions and interfaces for farmers which can transform