Whether it is because the campaign is no longer headed by Pramod Mahajan or for some other reason, the BJP is hardly spending as much money on advertisements as it did in 2004.
So, unlike the Congress, which has a lot of advertising, the BJP has just one or two ads in the print media everyday. One way of justifying Arun Jaitley’s new campaign for the BJP is that the media blitz never helped it in 2004.
