Business Standard

ONDC can be a game-changer for MSMEs

UPI has revolutionised payments. ONDC can do the same for MSMEs, and take e-commerce's share to 25 per cent of all commerce by 2024

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Ritesh Jain
The Unified Payments Interface (UPI) is poised to cross the $100-trillion mark, but there’s a ministry of commerce initiative which can bring the benefits of digitalisation to a much larger audience: the Open Network for Digital Commerce (ONDC) for hyperlocal transactions. It’s currently focused on empowering local sellers, who have a lesser say in matters of dispute on proprietary platforms, and fundamentally change the way micro, small and medium enterprises (MSMEs) go about their business, adding to GDP growth as well. Paytm, Dunzo, eSamudaay and others are currently on the network.

ONDC is a tech-driven digital commerce infrastructure that’s popularly defined
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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