Overcaution could stymie investment advisory's growth

The safety and logistics costs (they are imported in tin boxes from the US) make them prohibitively expensive, fit only as showpiece items

In an old Charlie Chaplin movie I was watching recently, a character strikes a matchstick against the wall and then uses it to light his cigar. I wondered what had happened to these ‘strike anywhere’ matches. 

These matches, which were popular in the 19th century, suffered from a key safety issue. They could self-ignite due to friction between the match sticks while being carried around in the pocket. Technological improvements made them safer, but it was too little, too late. They were soon replaced by safety matches that would light only after being rubbed against a special surface on the matchbox’s