Chief Executive Elon Musk's new Powerwall battery system may finally bring some sense to Tesla Motors' charged-up stock market valuation. Like his electric cars, the Silicon Valley billionaire's new product is too pricey for many at up to $3,500 a pop. But if battery costs keep falling, Tesla's Gigafactory runs smoothly and the solar market expands, shareholders may find there's more spark in batteries than vehicles.
Those are some big ifs. But Musk does have some factors in his favour. First, he already has or is working on much of what he needs. Tesla's car batteries serve as the model. The factory he's building to make more should be ready by next year. And he is chairman of SolarCity, which is one of the major suppliers of sun-generated power in the US, where some 600,000 homes and businesses currently use it.
Analysts at Evercore, being generous, reckon Tesla could sell 1.8 million batteries by 2020, generating $5.8 billion of revenue, if it uses all the spare capacity at the Gigafactory - and if more homes sign up, or businesses buy the batteries by the boatload. Pencil in an estimated cost of $200 per kilowatt-hour for the battery packs, fold in all other costs and taxes, and the bank reckons battery sales would add almost $600 million to Tesla's bottom line.
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Now factor in a 50 per cent decrease in the cost of making the power packs over the next five years. Other things being equal, that would imply $1.8 billion of net profit from Powerwall, a 29 per cent pre-tax margin.
It's unlikely to be that high, as Tesla would probably cut the retail price or increase storage capacity. Assume profit, therefore, comes in at $1.2 billion. That would value the business at some $30 billion, just outpacing its car-making cousin's current market value.
None of that, of course, factors in rising competition, whether from start-ups or giants like General Electric. But there's a good chance batteries could give Tesla's vehicles a run for their money.
