Pricing double whammy makes it an unhappy Diwali for Indian broadcasters

Should private broadcasters stop bidding for sporting events? Should they give up hope of having the right to price their content?

It has been an unhappy Diwali so far for Indian broadcasting. Two recent events mean they cannot price their channels freely nor can they make money on sports rights. How will the Rs 660-billion industry that employs 1.65 million people (directly and indirectly) deal with this double whammy?
 
Take the first. On October 30 this year, the Supreme Court upheld the Telecom Regulatory Authority of India’s tariff order of March 2017. And therefore its right to decide on pricing of content, though Star India had argued that a broadcaster had that right under the Copyright Act. This column has