Business Standard

Rajya Sabha-Lok Sabha TV merger: Which of the two will lose its identity?

By any reckoning RSTV has a far greater brand value but LSTV has the financial and administrative muscle

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Rajya Sabha TV (RSTV) and Lok Sabha TV (LSTV) will be merged soon. The point of interest is which of the two will lose its identity. By any reckoning RSTV has a far greater brand value but LSTV has the financial and administrative muscle. For viewers, it is the redrawing of the landscape of India’s public service broadcast but for those inside, it is about whose team retains the whip and, more importantly, whether the vice-president or the speaker nominates the chief executive officer from now.
 
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