Re-imagining and re-building the police brand

Knights in khaki. That is the new avatar of the police in India

Gurpreet Kaur Deo, a senior Indian Police Service (IPS) officer of the Punjab Police was very busy over the past week with a very unusual task … organising sanitary napkins for women all over the state who have not been able to access the pads due to the lockdown. She spent the entire week galvanising multiple non-governmental organisations in Punjab’s 27 districts to help in the distribution. Helplines manned by an all-women crew were put in place almost overnight. Social media messages were posted district-wise. Most importantly, the deliveries were being handled only by women constables and lady volunteers, which