Rebuilding the automotive chain

Demand generation is crucial to repair the broken supply chain. Steps should be taken to revive consumer confidence, create optimism

A chain is no stronger than its weakest link, goes a well-known proverb. The industry I belong to is one of the biggest exponents and demonstrators of this life-truth. The automobile is the outcome and exponent of a unique value chain. It starts with a customer at one end and goes all the way, bringing together thousands of links, of all shapes and sizes, right down to the one individual who runs a tea stall outside a tier-3 component maker that supplies “child” parts to a larger module.

Thousands of links, big and small, hold on to each other, help