Regulation is inadequate protection against greed

There also needs to be a concerted effort to educate the consumer so that she is better informed about the risks and rewards of what she is doing

Consider the following hypothetical example. A well-known blogger writes about how he managed to purchase an original Omega watch for Rs 1 lakh against the market price of Rs 5 lakh. Many people are influenced by this blog post to buy their Omega watches from the same establishment.

These watches are ultimately proven to be duplicates.

There is an outcry for taking criminal action against the blogger for his misleading post. Investigation reveals that the establishment had provided an original Omega watch to the blogger at Rs 1 lakh on the condition that he write about it. Effectively, the establishment had given