Rejection? Face, process, learn, reboot

If applied well, this simple four-step formula can help you revive the falling fortunes of any brand

These four words are very powerful when a brand is hit by consumer rejection. And brands do tend to falter at each of the four stages.

When they are hit by a spate of complaints or early signs of rejection, they are not ready to face the incoming tidal wave. They dismiss it as “competitor’s ploy”, the “numbers are too small”, or better still, “our loyal customers will never leave us”. The first step, therefore, is to be ready to face rejection. Accept the fact that there could be some real issue out there that has missed all your so