Sluggish car sales through the festive season were followed by flat sales in November and declines in December. Various reasons for the downturn have been cited, ranging from poor rural demand, to high fuel prices, to high equated monthly instalments.
But there is consensus that the industry is facing “challenging” times. Note that the base effects are hard to adjust for, because automobile manufacturers faced extreme sales volatility in 2017 due to the GST launch.
The industry has a long value chain — probably the longest overall. It sources primary materials (metals, rubber), secondary materials (plastics), high-end electronics and computers. It provides
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