Riding the event bike

Marketers need to appreciate the potential of brand-driven event properties

Nuremberg is the town in Germany where the Nazi movement was born. So it was also the town that got itself bombed out of shape during World War II. As we walked towards the old town square that has been rebuilt as it was before the war we were a little surprised to see some strange structures going up, right in the middle of the square. My “event manager” gene kicked in and I started explaining to my family that the strange structure is probably a stage being set up for a rock show (we have seen stages being set