Attention Nestle, ITC: Your instant noodle brands are in danger of a washout.
Yoga-guru-turned-FMCG-marketer Ramdev said his "swadeshi" company, Patanjali Ayurved, would overtake all multinational firms - save Hindustan Unilever (HUL) - in the consumer goods space. At a conference in Mumbai last week, Ramdev said Patanjali's atta noodles was on course to topple Maggi from the top spot in the instant noodles category over the next few years. "These companies are taking money out of the country," he said. "From about a hundred tonnes, our production of atta noodles will increase to 300-500 tonnes."
