Ikea to launch first Indian store in Hyderabad: Why it is a big deal

Reason why Ikea is remembered is how it was able to work its way to do business in India

The journey from St Petersburg to New Delhi and then to Hyderabad has been long for the Scandinavian furnishing major Ikea. Founded in Almhulty (Sweden) and currently headquartered in Leiden (Netherlands), Ikea has taken six years from the time it announced its Euro 1.5 billion investment in India to setting up its first country store in Hyderabad. As the chain with more than 400 stores across 29-odd countries prepares to roll out the first outlet in India next week, its journey looks like a text book case study for at least six reasons, which have nothing to do with the