Sizing up garments with 3D technology

Global designers and clothing brands are increasingly using sophisticated tech tools such as artificial intelligence and machine learning to clothe their customers with the right fit

The age of mass customisation is being driven by predictive technologies that can anticipate, plan and produce for each consumer’s specific needs. This is particularly true of the global readymade garment industry. 

Irrespective of age, gender or geography, the first question for a consumer is whether a particular garment’s size will fit or not. Being in vogue is important but wearing the right fit is essential. 

Global designers and clothing brands are increasingly using sophisticated tech tools to clothe their customers with the right fit. The industry faces a return rate of 20-40 per cent because buyers find that their clothes don’t