Stationery effort

Brand building may be the name of the game in the current economic slowdown and no one is following this more diligently than the Planning Commission. Insiders said the Commission has decided to put its own logo and name on all its official stationery such as letterheads and so on. So far, Yojana Bhavan used stationery with the standard Government of India logo embossed on it. The current exercise is said to be an effort to check theft of official stationery but the branding cannot do the plan body much harm either and is certainly a cheaper exercise than last year's refurbishing of toilets.