Story of Indian media: What is the economic value of television business?

Films employ 0.24 million people directly and almost three times as many in indirect employment

How many people does the Indian film industry employ directly and indirectly? What is the economic value of India’s massive television business?

For the first time in 18 years the FICCI-Frames, the defining event for India’s Rs 1,473 billion media and entertainment industry, addressed questions like these with specific answers. At the Grand Hyatt in Mumbai last week two of the reports released were significant. The first is the usual FICCI-Frames report giving the contours of the business. EY, which did the report instead of old hand KPMG, brings a whiff of fresh air to this much referred-to report. Its emphasis