<b>Sunil Jain:</b> Why media`s so hot

PERSPECTIVES

 Given the fact that most Indian cities have a lot more newspapers than what other cities have in the west, this appears a bit surprising. Once you convert all this into per capita terms, however, the picture is quite different. India sells just 60 daily newspaper copies per thousand people as compared to around 196 in the US and 326 in the UK. In other words, the potential is enormous.