Talking to devices is no longer a fad in India. From corner rooms populated by CXOs to coworking spaces buzzing with millennials, conversations with robotic voices emanating from lifeless devices more the norm than exception.
Consumers are becoming increasingly comfortable for automated voices informing or guiding them. Hey Cortana, Alexa, Google and Siri are now common prefixes for voice-based queries in India.
Google Home device is selling briskly online. Amazon’s Echo devices with voice assistant Alexa is fairly well known in Indian cities. Microsoft’s Cortana is being downloaded with enthusiasm. According to International Data Corporation, about 753,000 smart speaker devices were shipped
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