The elusive search for truth in media

Is it likely that a demand may rise that only truthful endorsement should be made in media and that if it is discovered that she or he in real life does not use that brand, punishment may follow?

The pitch and tone of the accusations that are being levelled against the web industry as a set of people whose prosperity is based on misusing the private data of citizens is trending ever upwards. Every day seems to bring new revelations. It is almost as if the arrival of the Information Age has brought with it tools that bring out the vilest traits in mankind.

Take for instance the report from Massachusetts Institute of Technology’s Media Lab, and published in Science Magazine, that says that on the internet, “lies spread faster than truth”. MIT’s Media Lab investigated the spread