The global brand Bose that isn't Indian

The world's best known "Indian" brand is Bose. But nothing except its Bengali name is really Indian

There was so much din and noise in recent days about Indian brands that were created post-1947. Reams were written in the media, and many successful brands were lauded for having made their mark in post-independent India. Sadly, even after 75 years, we still can’t boast of very many global brands that India has created in the decades gone by. Sure the Tatas export many of their products and their brand name is well-recognised in some parts of the world; Airtel Africa is proud proof of an Indian-born brand flourishing overseas; but there is little else.

The world’s best known “Indian”