About two decades ago, three corporate gurus wrote a book called World Class in India. Two of the authors were Indian: The late Sumantra Ghoshal, who was then founding dean of the upcoming Indian School of Business (he died in 2004 at the absurdly young age of 56), and Gita Piramal, a respected historian of Indian business. The third writer was Christopher Bartlett from Harvard Business School who co-authored other books with Ghoshal on the nature of global corporations.
The book made waves not least because of the chain-smoking Ghoshal’s electric presence at seminars in the run-up to the launch
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