The job description

After giving journalists a lot to write about, mobile app-based transportation network Uber is giving them something to smile about too - a job offer. Uber has put out an advertisement seeking applications for an editorial director. "We're looking for an experienced, creative, and dynamic content strategist to join our team and lead the development of owned content to tell the Uber story." The job description reads like a position for a writer of native advertising. Perks include gym reimbursements and unlimited vacation policy. "Work hard and take time when you need it," the ad says.