Star India’s Hotstar claims to have reached 202 million people during the Indian Premier League (IPL) 2018, up from 113 million last year. ChuChu TV is now the biggest pre-school brand on YouTube globally at 17.5 million subscribers up from 14.03 million last year according to Vidooly, a video intelligence firm. Tata-Sky will soon become the third direct-to-home operator after Airtel Digital TV and Dish TV to offer Netflix and other video apps.
The general buzz on digital continues to be good. There are the usual ‘cord-cutting,’ ‘young people going online’ articles all over the business press. Much of it
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