The power of simple ideas

Some authors might be overstating the case for product differentiation at the cost of all else

Walking down the aisle of the Walgreens health and wellness retail store in downtown Chicago I came across an interesting men’s hair colour product — a variant from the brand Just for Men. Touch of Grey said on the pack ‘gets rid of some grey not all for that perfect salt and pepper look’. The product offered not to turn your grey hair into jet black or dark brown, but promised to give you a lot more ‘pepper’ if you were worried about losing that distinguished looking ‘salt and pepper’ look. 

Too late, I said to myself. 

Some 10 years ago as