The real drama on TV

The world's second largest TV market continues to grow and surprise

The numbers, the diversity and the sense of sameness. Those are the big insights from the Broadcast Audience Research Council’s or BARC’s year-end compendium, “What India Watched 2018.” Currently at 40,000 homes covering more than 180,000 individuals BARC is by the far the world’s largest audience measurement system tracking its second largest TV market — India. A joint venture between advertisers, broadcasters and media agencies it keeps tabs on 595 channels by sifting through 7.5 petabytes of data. This gives the industry a currency that powers $5.7 billion of advertising and content spends. The Rs 74,000 crore Indian television business