The remorseful CEO

Today, apologies by CEOs of global corporations have become so common that you get case studies on the subject

Facebook, Apple, Toyota, Microsoft, Uber, Amazon, Starbucks, Novartis, AT&T… All these corporations figure among the world's most valuable but they have another common denominator: All of them have had their CEOs issue apologies to employees, customers or the public in the recent past. 

This year alone has seen no less than four mega-apologies. From Facebook's Mark Zuckerberg for yet another privacy breach (he's apologised in 2007, 2008 and 2010 for similar transgressions); from Starbucks' Kevin Johnson for the appalling racial bias of staff in a Philadelphia outlet; and from Novartis' Vasant Narasimhan and AT&T Randall Stephenson for paying Donald Trump's sleazy