The social trigger

When was the last time you saw a post on a social media platform and it triggered emotions? Happiness, sadness, pride, fear or anger? If you observe carefully, it happens quite a lot. To an extent that we tend to simply ignore it, thinking it is normal.    

Social media and tech firms revolutionised the way people communicate. But with the passage of time, these firms transformed into giants and their platforms became capable of doing something, perhaps, no one ever thought of — hacking human emotions. How? The biggest hack in the history of social media gives a glimpse.