For gold investors, the bad news literally outweighs the good. The gold price looks headed down and may repeat April's big falls. The pace of decline depends on US data and the Federal Reserve. The good news weighs in at 60 tonnes, the increase in demand for gold for jewellery in the first quarter. That is a 12 per cent increase over the previous year, according to the latest figures from the World Gold Council, although total jewellery demand of 551 tonnes was still lower than two years before. On the other side of the scale is a far heavier weight: the 195 tonnes decline in investor demand - a colossal 49 per cent fall.
There is another broad split within investment flows. Physical demand for gold bars and coins was 10 per cent higher. American Eagle coins, for example, sold well in the United States. Cautious folk may be stocking up in case central-bank money printing goes terribly wrong. But investors in exchange-traded funds were stampeding away - a cool $9.3 billion net sale - afraid of an imminent end to the Fed money printing that turned safe-haven gold into a golden speculative bubble.
'Feel it in your hands' gold-bugs are unhappy about lily-livered ETF investors, although they didn't complain when the ETF crowd stampeded into the metal. Yet, while gold-bar investors may move more slowly than ETF ones, they ultimately may be thinking the same way. Investment in physical gold trebled between 2007 and 2011. These inflows too are likely to reverse.
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The best near-term hope of price support is the gold-bugs' arch enemy, Ben Bernanke, the Fed chairman. A worsening US soft patch and dovish, money-printing words from him could nourish gold-friendly fears of another money-printing binge. But unless the US recovery derails completely, the future remains the same. The investors who stampeded in will carry on stampeding out.
