In the backdrop of the 2012 the US presidential election, Linda Killian documented the characteristics and importance of floating voters in her book ‘The Swing Vote: The Untapped Power of Independents’. In fact, Ms Killian spotted four distinct demographic groups of Swing voters in the US:
- The NPR Republicans, also known as Rockefeller Republicans, due to their political philosophy close to Nelson Rockefeller, a liberal Republican. They are traditional, well-educated, socially moderate and fiscally conservative Republicans who became independents because of a growing disaffection with their natural party home. Many of them voted for Barack Obama, for example.
- America First Democrats,
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper