The webrooming phenomenon: Research online, purchase offline

Webrooming theory states that some consumers do their research online but then end up purchasing the product offline, in a physical retail store

Business Standard Best B-School Project Award is a unique effort by a business publication and is now in its 15th year. Every year B-schools are invited to send what they consider to be their “best summer project report” to Business Standard. These, running into hundreds, are screened by a knowledge partner (E&Y), a select number of them are then shared with the jury, who go through these and shortlist five or six for a final presentation.

I have had the good fortune of being on the jury panel for a few years and always come away learning much. Not only are