The pen, they say, is mightier than the sword and the mightiest of them all - in stationery shops at any rate - is the pen-set branded NaMo. These gaudily designed pens bear a photograph of the prime minister and the Bharatiya Janata Party (BJP)'s lotus symbol. The cover of the two-pen set bears two homilies: "Education for Everyone" and "Ek Bharat Shresth Bharat" (One India Superior India). The set costs Rs 30 and is manufactured by Todays Writing Instruments, a popular brand among the student community and is registered in the Union Territory Dadra and Nagar Haveli.