Business Standard

The 'yes' man

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Business Standard New Delhi
Public relations (PR) executives can be smart marketers, too. An SMS from a PR executive for a global property consultancy said: "Morning. Do let me know if any story in mind [sic] where our client can participate. Just reply 'yes', we will get back. Have a nice day". It could be called the ultimate click-and-mortar model.

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First Published: Apr 17 2013 | 9:05 PM IST

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